Spurred by social distancing and shutdowns during the pandemic, many community banks turned to virtual financial advisory services, and these new practices are expected to stick around.
Category: Trends
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.
How community banks can leverage payment trends
Data analysis can illuminate patterns and trends in your customers’ transactions. Community bankers and industry experts share how to best put this data to use.
What is digital twin technology?
Through digital twinning, a range of industries are better understanding situational risk using technologies that can simulate scenarios using a virtual version of an organization.
Biometrics: Security technology for community banks
The field of biometrics is evolving every day, incorporating new technology that could enhance community banks’ defenses against fraud. Industry experts explain how this technology works and its importance to protecting customer data.
5 payments trends you should know about
The payments landscape is evolving, and customers’ needs are changing. Here’s how community banks can enhance their payments offerings.
Listen Up: Coastal Community Bank
If you aren’t already listening to Independent Banker: A Community Banking Podcast from ICBA (formerly Communities of Innovation), you’re missing out on some fantastic insights from fellow community bankers and other experts.
Enhancing content with AI
From grammar suggestions to content ideation, artificial intelligence has evolved to be an asset for marketing industries. Learn how AI can enhance the work of community banks’ marketing teams of all sizes.
Super apps: The rise of an all-in-one platform
Convenience is a growing desire from consumers everywhere. Across the world, people are using super apps to send messages, purchase tickets and, of course, bank online. What are they, and how can community banks stay on top of this trend?
5 ways AI can improve customer service
AI can help solve customer pain points—but does it mean community banks will lose the personal touch they pride themselves on? As community bankers themselves tell us, the answer is no.